Blip and the kitchen stays clean “BLIP”, designed by LPWK (Laura Polinoro Workshop) – Paolo Gerosa, is the first Spoon rest to make its appearance in Alessi’s catalogue. The name “BLIP” alludes onomatopoeically to the wave from a drop in water. The form is made from a thin sheet of steel and is cleverly resolved to cradle spoons and ladles of different lengths and sizes. Lightweight, formally discreet but also elegant and precious.About Alessi “A true design work must move people, convey emotions, bring back memories, surprise, and go against common thinking.” – Alberto Alessi Founded in 1921 as a “Workshop for the processing of brass and nickel silver sheet metal, with foundry”, Alessi has always stood out for the high quality of its products. In almost a century of history, the company has gradually evolved to become one of the leading “Factories of Italian design”, capable of applying its expertise and excellence in design management to many different product types. Open to change and international development, Alessi at the same time has a strong bond with the traditions and cultural background of its area and continues to be synonymous with handcrafted objects produced with the help of machines. Alessi’s mission is now one of translating its quest for the most advanced cultural, aesthetic, design and functional quality into mass production. Designer products are the result of the constant reconciliation of art and industry, of the “Immensity of Creative Potential” and the needs of the market. The company is committed to a design approach in which the most advanced expression of international creativity is always balanced against the desires of the general public. Alessi has been described as a “Dream Factory”, which uses its products to make people’s dreams come true, providing them with the Art and Poetry that they seek. Alessi: The Design Factory A journey inside and outside Alessi, to discover a Factory of Italian Design Alessigraphy: the geography of Alessi production SINCE THE COMPANY’S foundation in 1921 the majority of Alessi products have been manufactured through the cold working of metals, a tradition that is kept alive today by the skilled workers at the Crusinallo plant in Omegna. Over time, Alessi also began to work with many other materials, such as porcelain, glass, wood, and plastic… A specific production method was developed for each one. Even when production takes place outside the Crusinallo plant, Alessi’s guidelines guarantee the company’s original production quality standards, continuing to reconcile industrial technological complexity with an artisanal eye for detail. The objects produced from the different materials are manufactured in various production plants across the world. They remain original Alessi objects in that they are conceived with the same design excellence and produced with the same attention to quality that sets the company’s products apart. The Designer: LPWK Born in Bergamo, Italy, Laura Polinoro graduated in Drama Art and Music Studies in Bologna. Her first job was in the field of contemporary dance as art director and costume and set designer. Later she undertook research at the Domus Academy in Milan. From 1990 to 1998 she was in charge of the Centro Studi Alessi, where she operated as meta-project designer and art director, coordinating workshops both in-house and in association with various universities and design institutes the world over. She was also involved in publishing and communications activities. Items which entered production in that period are identified with the acronym “CSA”. Since 2004 products overseen by Ms. Polinoro have been identified with the letters LPWK The Designer: Paolo Gerosa He graduated from Politecnico di Milano with full marks in 2005. While studding he started the activity as Interior Designer realizing numerous public and private works. In 2006-2007 he worked for the research center of Baleri Italia, participating to the development of new lines of products. Since the early stages of research his main focus was on product design and on the expressing capacities of the industrial products. Together with the study of Interior projects he realized furniture elements in limited editions. Since 2008 collaborates with LPWK DESIGN.